2020 Vision Into the Future

For 44 years the FOCUS conference has provided a forum to discuss the most pressing issues affecting the coatings industry. From developing technologies to optimized productivity to emerging test methods, FOCUS has been the forum to share ideas and grow networks. As technologies continue to evolve and improve, so does FOCUS.

The future of mobility, application efficiencies, improvements in coating properties, and consumer preferences are all influencing future coating developments. Innovations in raw materials, measurement techniques, and paint shop of the future will be discussed at FOCUS 2020.

Academia also influences the automotive coatings landscape by providing cutting edge research and a strong pipeline of new scientists into the industry. Thus, the FOCUS conference has expanded the conference scope by awarding two student scholarships this year, who will each present their research findings. Additionally, the conference provides an opportunity for students from Eastern Michigan University, Michigan State University, the University of Michigan, and Cass Technical High School to highlight their work in a student poster session, and interact with attendees. Artistic posters from the College for Creative Studies art and design college will also be prominently displayed.

What to expect

Explore venue


View speakers

Student Technical Poster Competition

Details (PDF)

Why attend FOCUS?

Register online

The Detroit Society for Coatings Technology

  • John Boisseau, Eastman Chemical
  • Matt Boland, Axalta Coatings
  • Chuck Cameron, retired
  • Scott Clifford, FANUC America
  • Bernadette Colonna, Covestro
  • Vernon Comeaux, FCA
  • David Cranfill, BASF (Chairperson)
  • Paul Deskovitz, Covestro
  • Dan Green, General Motors
  • Jon Lawniczak, Eckart
  • Vijay Mannari, Eastern Michigan University (President)
  • Lorrie McQuiston, PPG
  • Rudy Pomper, General Motors – retired
  • Carrie Semrau, Axalta Coatings (Secretary)
  • Keith Stricker, Maroon Inc. (Treasurer)
  • Jeff Tish, Anderson Development
  • Jake Welland, Axalta Coatings
  • Don White, BASF
  • Marcy Zimmer, Ford