For almost 50 years, paint professionals have been gathering at FOCUS to discuss the opportunities and challenges we face in the coatings industry. Technologies have come and gone. New innovations are sought after and finding ways to collaborate so that approvals are easy, productivity is improved, and quality is monitored efficiently are all items we want to stay on top of. FOCUS is the leading forum to accomplish this.

Mark Your Calendars, Thursday May 1, 2025

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Mark Your Calendars - May 1, 2025

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Mark Your Calendars, Thursday April 18, 2024

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COLLABORATION DRIVING INNOVATION

The 2025 theme, Collaboration Driving Innovation, will include topics such as automation / digital, sustainability, anti-corrosion, specialty coatings, and color. The conference will be held in-person at Laurel Manor Livonia Michigan; however, a hybrid option is also available.

*Mark your calendars for Thursday, May 1, 2025 for this special event.

What you can expect from the conference:

Continental breakfast fit for royalty
Panel discussion with industry experts
Two tracks of technical presentations with the option of specialized workshop activities
Leaders from top companies including: Ford, GM, Stellantis, Axalta, BASF, PPG, Covestro, Henkel and Evonik
Invigorating lunch (vegetarian available)
In-person poster session highlighting the talents from local universities
Industry exhibitor displays and product samples
Continuous networking opportunities to better connect you with all layers in the industry
Pound-for-pound, the best annual coatings conference at the lowest cost!

WHY SHOULD YOU ATTEND FOCUS?

Technology

Get the latest updates, directly from the experts! Hear from OEM's, Tier Suppliers and Industry Veterans.

Connections

Hear the voice of the customer! Network with the industry's top researchers and discuss challenges with suppliers. Meet the next generation of professionals.

Value

Get a pulse on what the industry needs and generate real-world solutions for your organization.

Inspiration

Recharge your battery with a bevy of new ideas and valuble contacts.

WHAT INDUSTRY PROFESSIONALS

ARE SAYING...

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HISTORY OF FOCUS

The Detroit Society for Coatings Technology has been presenting FOCUS – the premier automotive coatings conference – for over 47 years. Check out scenes and details from recent FOCUS conferences.